smarter choice

frames are on us, lenses on you!

Premium eyewear. Without the frame markup. All frames are included.

Lenses from: $89 AUD.

smarter choice

good style shouldn’t cost double.That’s why our frames are free.

You pay only for the lenses.

starting from: 89$ AUD

shop now

designed to look good—together.

Frames are included. Fast delivery across australia.

lenses starting from: 89$ AUD

1
Choose your free frames
2
Pick perfect lenses (from: $89 ADU)
3
Delivered to your doorstep

Shop by Collection

Discover our curated collections designed to match your style

Win Your Next Getaway ✈️

Every order over $149 automatically enters to win a $2000 travel voucher for asian destinations.

Win your custom holiday

• choose your destination of choice in Asia
• voucher valid for accommodation & trips.

open to Australia & New Zealand. Not transferable (you win - you travel). *airfare not included

Shop & Win

Giveaway Ends In

Don't miss out!

00
Days
00
Hours
00
Mins
00
Secs

Win Your Next Getaway ✈️

Every order over $149 automatically enters to win a $2,000 travel voucher redeemable in Asia.

👉 Upgrade your vision and get rewarded.

Frames on us. Lenses on you!

Shop & Win

Winner announced 31st of June 2025. Open to Australia & New Zealand. Voucher not transferable.

frames at 0 cost

browse our free frame collections!

At free frame optics your fashionable frames are included in the price of the lenses at 0 additional cost.

lenses starting from: $89 AUD
*frames are included in the price (free)
Shop now

4 ways to customize your frames

Claim with your health fund

measure your Pupillary Distance

You can measure your pupillar distance directly with our built in measurment tool. All you have to do is click on one of your products, add to cart click "insert manually" and then let the camera do the rest.

PD measurement has never been easier.

measure now

power frames for power people

STYLE

Bruna rocking our lane frame

shop the look

FUN

Glen is having fun with our Angus frame

shop the look

CHIC

Janey stunns with our BECKS Frame

shop the look

BOLD

Cassey impresses with our Maddox Frame in tortoise shell.

shop the look

virtual try on!

Discover our features

Explore our collection of premium eyewear designed for style and comfort.

premium eyewear

Discover our collection of stylish frames designed for comfort and clarity. From blue light blocker to progressive multi focal. We got you covered!

best quality lenses made in-house

Every lens is crafted with precision to ensure the best quality.

buy smarter glasses!

select your premium lenses of choice and get your frame included in the price at 0 additional cost.

Shop now

the reviews are in!

what our clients say

J

Jane Bulleid

Loving the vintage style frame….these glosses have been really helping with my concentration in the office and the blue light has been epic at night if I’m using my phone. Arrived really fast also! Love!

C

Craig Claridge

The package arrived today, great timing, i love them, thank you . The frames were exactly what was described on the site , even better actually. The online process was very easy to understand and to use and the selection was simple. ill be recommending my friends, and ill be back thank you

N

Nala Z

Bought glasses here for the first time "online" and was positively surprised. Quality and pricing is great, thats actually what made me try it. Being able to order them from home is a cool plus too. Would definitely recommend.

J

Justin Rose

Thanks for your prompt delivery!! I found the website easy to navigate and there are so many options it was hard to choose which pair to buy!! Highly recommend free frame optics and will definitely be back for another pair!!

L

Lisa P.

So impressed with the quality and style! These are my third pair and I keep coming back for more.

D

David H.

Fast shipping, excellent quality, and the price can't be beat. Highly recommend to anyone looking for new eyewear!

contact us

if you have any other questions you might want to ask

send us an email!

Contact us